Rue de Net employees recently attended three brilliant lectures given by David Platt. The presentation about "Why Software Sucks" was one of the best presentation we have seen in a long time. That lecture is based on David Platt's excellent book "Why Software Sucks ... And What You Can Do About It" (http://www.whysoftwaresucks.com/). One on the most memorable points from his lectures was Platt's first, last and only law of user experience design: "Know Thy User For He Is Not Thee". One of the arguments David used to prove that point was stating that geeks like to drive stick shift cars. We at Rue de Net admit that we prefer stick shift cars and according to Platt's argument that must mean that we are closer to being geeks that typical computer users. We will therefore strive to know our users for they are not us! Here you can see David Platt talk about the difference between developers and users ...